UX/UI Design as a Competitive Advantage: Why It Matters for Business in 2024

 

Why UX/UI is not just "beautiful", but economically beneficial

According to Baymard Institute research, 68% of users leave a website due to poor UX. Meanwhile, companies with thoughtful interfaces (Top-10% by Adobe Digital Index) show 75% higher conversion.

 

Key business metrics that design changes:

 

Conversion
  - UX improvement increases conversion by up to 400% (NNGroup)
  - Example: Sberbank after mobile app redesign received +32% completed operations
 

Customer loyalty
  - 94% of users abandon a service with a complex interface (Stanford Research)
  - Amazon increased repeat purchases by 35% after UI optimization
 

Support cost savings
  - Every dollar invested in UX reduces support costs by $10 (Forrester)

 

 

 

How to assess the quality of your product's UX/UI?

 
Metrics
 - Bounce Rate (>60% — warning signal)
 - Time-on-Task (optimally <2 min for key action)

 
Usability tests
 - 5 users identify 85% of problems (Jakob Nielsen)

 
A/B testing
 - Even changing button color gives up to 15% conversion growth

 

 
 
 

When do design investments pay off?

 

 - SaaS: in 3-6 months (LTV growth)
 - E-commerce: in 1-2 months (AOV increase)
 - Enterprise systems: in 4-8 months (cost reduction)

 

Nebula Tech Forge creates design that:
 
✅ Increases profit (not just "beautiful")
✅ Reduces operational costs
✅ Builds loyalty